Would be interesting to see the current version tested against one without all the "Photoshop bashing" too. I'm not sure if that was a suggestion from the talk or another idea you wanted to try, but I feel it would be far more effective if you condensed the many long bullet points down to "Sick of static Photoshop mockups that don't respond like real websites? Feel like you're doing everything twice?"
(Maybe the bullet points belong in a blog or FAQ section with the title: "why not just use Photoshop?")
TBH I actually like your first landing page copy (other than it missing an above-the-fold "what's in this book" statement) and the second one also feels like a work in progress, so it'd be interesting to see how they both perform.
Not yet. I have some posts in the works for web designers so I'll see how they convert compared to the old page. I'm ignoring all stats while this article is on HN. This isn't exactly the target audience for my book.
