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This doesn't seem all that different from what Google is doing with Google Now, except Yandex doesn't actually know when my flight is, so it can't serve up the card UI (or island UI) proactively, but has to rely on a search term.

The appointment booking thing got me a bit puzzled though - this requires pretty deep integration with whatever practice management software the doctor is using. The only workaround I can think of, is that they are relying on their Yandex Calendar service to power it. If so, not the best experience for vendors, and potentially a problem for consumers, as the two systems can be grossly out of sync.

Service booking in general is not as simply as it sounds - as a consumer, you have no idea if your appointment should be for 10 mins, 2 hours, something in between. Typically, a sort of inference is required on the part of the system to figure it out, usually, by asking person booking the appointment some questions. Such mappings are very tedious and industry/locale specific.



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