On: Irish tax flashmob floods Apple flagship London store

[Peroni]

This entire thing is a publicity stunt for a comedians new show. This isn't newsworthy.

The tax avoidance issues plaguing Apple & Google are categorically news, but this stunt is PR for a show, nothing more.

[j_col → Peroni]

Characters like Mark Thomas and Michael Moore build their protest messages around PR stunts, it's their modus operandi and I believe it's a valid usage of media.