Zynga does not dominate the Facebook game market any longer. The #1 game is Candy Crush Saga and is from King.com. If you look down the top apps, you see King.com is quite competitive, and a few other people are in there.
And because top apps are listed by MAU, rather than revenue, you miss the mid to hardcore segment that is very profitable. Kixeye and Kabam are in the 9 figures range and growing.
The market is wide open. That's not why Zynga is strugglign though.
And because top apps are listed by MAU, rather than revenue, you miss the mid to hardcore segment that is very profitable. Kixeye and Kabam are in the 9 figures range and growing.
The market is wide open. That's not why Zynga is strugglign though.