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It's more of a tweet-like approach to posting videos. The way I see most of my friends using the service is as a companion to Instagram, when they want to express a moment in a series of small video clips instead of in a single photo. I suppose you could call that "replacing GIFs" but it's more like YouTube than it is like Geocities.



There were a few companies that attempted to do this ( http://techcrunch.com/2010/10/04/after-its-12-seconds-of-fam... ) but Vine got it right:

* Timing: More people have camera phones / 3G/4G/LTE * Aping the existing Instagram structure for the news feed * Probably initially used AWS backend for cheap storage * Native App focus first and foremost * Immediate acquisition by Twitter




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