On: Honda Insight's immersive ad on Vimeo

[stcredzero]

Ads have been "not saying much about the product" for awhile. Advertisers have known that ads work best on the emotional level since the early 20th century.

See: The Century of the Self

http://www.youtube.com/watch?v=f3LSyck0YTE

To me, there is a clear parallel between this ad and Hacker News itself!