Most of our defects are not software defects, they are product/marketing/strategy/SEO/SEM defects.
If American Express wants to launch some app with defined features, then Tony sounds like a great guy. We kinda understand our customers, but not really. We throw pasta at the wall and see if it sticks. Once it sticks, I can hire Tony to make it great. Tony will never accept us as a client for good reason.
I don't have decades of programming experience. But with whatever limited experience I have I can tell you. Especially with software knowing what to do is the most difficult part, doing it isn't even a problem.
A product is ultimately a discovery which you have to do in iterations. It won't be until the last iterations you will know what to do. Once things are clear you don't a rock start to get things done, any one can do it now. Rock stars are needed speedup those iterations, do the discovery super fast and get the clarity.
Most of our defects are not software defects, they are product/marketing/strategy/SEO/SEM defects.
If American Express wants to launch some app with defined features, then Tony sounds like a great guy. We kinda understand our customers, but not really. We throw pasta at the wall and see if it sticks. Once it sticks, I can hire Tony to make it great. Tony will never accept us as a client for good reason.