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You're right, the online inventory management bidding for AdWords clicks averages far more than I spend per click. I haven't checked recently, but $3-$6 sounds about right.

I started to bid as cheap as I could, figuring it'd be better to get 15 clicks a day at 20 cents or whatever, instead of 2 clicks a day at $1 each.

My total AdWords budget is around $75 per month, and I spend $1.5 - $2.5 a day. My math is probably off here, I'd need to double check.




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