I've actually built a custom inventory system for a customer, so I know the challenges you face from the engineering side. I'm also (co-)founding a startup, so I know your challenges from the product development side. However, my gut tells me that neither of these are your problem. Your problem is very clearly your website.
Your first image is nice and somewhat explanatory, but there's no call to action until the user scrolls at least once, and even then it is small and rather unnoticeable. I would say that the worst part is the wall of text that follows. No screen shots, nothing to play with, just a wall of text listing the features.
You have to draw the customer in with your coolest and/or most useful or unique features first. If they want to learn more, have a way for them to do that (take them to a "features" page or something), but your current layout is just way too intimidating.
And to reiterate what others are saying here, small business owners aren't always the most tech-savvy. Maybe your angle should be how dead-simple easy it is to use (way easier than anything out there, of course :)
I hope this helps, and good luck should you attempt to revive this project!
Your first image is nice and somewhat explanatory, but there's no call to action until the user scrolls at least once, and even then it is small and rather unnoticeable. I would say that the worst part is the wall of text that follows. No screen shots, nothing to play with, just a wall of text listing the features.
You have to draw the customer in with your coolest and/or most useful or unique features first. If they want to learn more, have a way for them to do that (take them to a "features" page or something), but your current layout is just way too intimidating.
And to reiterate what others are saying here, small business owners aren't always the most tech-savvy. Maybe your angle should be how dead-simple easy it is to use (way easier than anything out there, of course :)
I hope this helps, and good luck should you attempt to revive this project!