I'm just going to leave this here in the hope that @Rakathos reads it. It's all about why "small business owners" are a terrible market: http://www.erica.biz/2013/new-business-ideas/
I cite some good examples of markets in there, as well, so you can see the difference between a good market and a bad one.
I cite some good examples of markets in there, as well, so you can see the difference between a good market and a bad one.