On: The declining profitability of Google Adwords

[tonyedgecombe]

I don't think he said his sales were flagging, just that Adwords was becoming less profitable.

[jefftk → tonyedgecombe]

He said "conversions" were falling, which means sales: http://successfulsoftware.files.wordpress.com/2013/05/adword...

But he doesn't say whether conversions-per-incoming-click are declining.

[hermitcrab → jefftk]

CTR and conversation rates have remained pretty constant throughout.