Ever notice that Apple hardly ever uses the word "Innovate"? It seems like companies use this word when they haven't ACTUALLY done anything innovative, but would sure like to convince everyone (and themselves) that they did.
That's because Apple generally don't innovate, What they do is do existing things that never went mainstream, and implement them far better than anyone else ever did.
USB, wireless, backlit LCDs, webcams, silly picture making software, music composition, DTP (iWork's layout engine), installable apps on phones, touch phones, etc, etc.
