It wasn't an Apple product page, it was an Apple HTML5 tech demo they'd crafted ...

nicholassmith on May 22, 2013 | parent | context | favorite | on: Are Current Web Design Trends Pushing Us Back to 1...

It wasn't an Apple product page, it was an Apple HTML5 tech demo they'd crafted around Safari to show off what Safari could do. So it wasn't necessarily about turning away customers, it was about showing off.