Call me poetically-challenged, but I'd really appreciate an explanation. I don't get it...at ALL. How does earth day have anything to do with not recycling? What does URL shortening have anything to do with that either?
Internet content should not be recycled: Videos and pictures are forwarded forever through emails consuming bandwidth and storage and therefore energy and resources. This may also apply to copycat internet ideas whose number is overkill that most sites don't survive and can be considered just waste of resources. URL shortening is considered by the author as one of these.