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> I'm surprised no Microsoft alternatives are mentioned ... Also, Yahoo ...

The author explains why he didn't consider them in his second paragraph: "Moving, for example, from Google Calendar to Yahoo Calendar solves very little in the long run, because Yahoo’s business interests are exactly the same as Google’s: advertising and consumer lock-in."



I don't think Microsoft cares about advertisement to the same degree that Yahoo and Google do. Of course they will still try to lock you in.




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