There are people who do buy $60k cars. It's a market that actually exists, just as there was a market for $500+ phones before the iPhone, which at it's introduction actually wasn't the most expensive phone on the market. Just because you're not part of the market for a car in that range is no more relevant than the fact there are plenty of people who would, or could never pay $500+ for a phone is to the success of Apple.
Another way to think about it is that if someone told me I would be paying $500 for a phone before the iPhone came out I probably would have laughed at them. In fact, before the iPhone I don't think anyone in my family ever bought a phone that was more expensive than the 1 cent models that came with contracts. Now we buy the $200 models that come with contracts.
