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How Lean Domain Search's Brandable Domain Name Generation Algorithm works (leandomainsearch.com)
75 points by janpio on May 16, 2013 | hide | past | favorite | 11 comments



In my last job, we would randomly assign a password to someone when they registered for an account that needed to be changed on first login. I wanted to make them somewhat pronounceable but avoid four-letter words so the format was:

consonant vowel vowel consonant number number number number

We got a complaint email one time because someone said that he was a pre-operative transsexual and we must have known that because we teased him with the password of DUUD5921. Basically he was saying we were purposely calling him a dude.

I'm glad I wasn't responsible for responding to customer emails because I would have no idea what to say to that. I can only imagine the complaint emails this service will get from cuckoo-birds.


Takes public data, simple heuristics, and some insights and produces great results. Very very clever. That was well worth the short read.


Is it just me or do most of these sound like drug brands? My favorites include "paralytica", "effectiven" and "circumvenio".


If my doctor prescribed something called paralytica then I would report him to my state's medical board.


I dread what circumvenio would do.


Sounds like a health-tech startup that's offering innovative dialysis products.


LDS is top of my toolbox for finding domains along with:

http://instantdomainsearch.com - for quick searches

http://www.domainhole.com - for expired domains

and sometimes http://www.wordoid.com for coming up with random words (increasingly a waste of time)


Nice writeup.

When I saw this article in my feedreader I thought it would be a very complicated thing that Matt did, but basically it's just using one/two data sources with some great ideas.

The result speaks for itself I think: http://www.leandomainsearch.com/brandable


One suggestion. Add an easy way to also check what the chosen domain name might mean in a series of languages. It's embarrassing to receive an email from a user telling you that your domain means something foul in their language.


This is awesome. LDS has been a case study in how iterating leads to a really great product. I just hope they are earning enough commissions so they can keep creating quality domain search products.


I like quarterbaq and translucen




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