I like the lottery ticket analogy some people have made, but here is my twist.
My service costs $X per month. So if you like it, you'll want to pay $X. ... But for a just this month, there is a 1/10 chance your $X will get you the service for the entire year!! ... and if you don't "win", you still get what you paid for.
I think this might encourage people who are on the edge to sign up now, and still feel good no matter what the outcome, plus they might tell their friends about it.
This may just be me having a bad day, but I do sense a little arrogance in your response. It does not hurt anyone if you add your name at the end of a comment.
That version's been done, eg. Jordan's Furniture's "If the Red Sox win the pennant, all furniture is free!" promotion. And it works pretty well. I'd imagine that the publicity Jordan's got from that was well worth the money their insurance company paid out.
My service costs $X per month. So if you like it, you'll want to pay $X. ... But for a just this month, there is a 1/10 chance your $X will get you the service for the entire year!! ... and if you don't "win", you still get what you paid for.
I think this might encourage people who are on the edge to sign up now, and still feel good no matter what the outcome, plus they might tell their friends about it.
-- David Jones