It's a bit of a stretch as most people probably don't consider stopping at a gas station as a major inconvenience. In Tesla's defense, they do not automatically include those cost options in the calculation (you have to check the box to include them.
It is an interesting marketing/psychological move however. I imagine most people in the market for a Tesla are going to be well compensated, and as such, they will see the initial $50/hr, jack it up to what their going rate is (probably in the hundreds) and see the 'effective' costs of owning a Tesla drop dramatically.
After you get one you'll realize that even thinking about a gas station is a huge inconvenience. If you use a Tesla for your daily drive it is basically like it runs forever.
Is thinking about getting gas a couple times a month actually worse than remembering to charge a Tesla every single night? What if you forget to plug it in? I'm skeptical that any of their customers are so inhumanly busy that the split-second it takes to think "Oh, the gas light is on" is actually worth saving. And those ten minutes per month spent getting gas are hardly such a pain that making certain kinds of driving much less practical is clearly worth the trade.
There are good reasons for getting a Tesla, but those aren't ones I'd use.
It is an interesting marketing/psychological move however. I imagine most people in the market for a Tesla are going to be well compensated, and as such, they will see the initial $50/hr, jack it up to what their going rate is (probably in the hundreds) and see the 'effective' costs of owning a Tesla drop dramatically.