The author is taking an existing concept that is not new at all and describing it in a fancy way to make it sound like a great new thing.
This reminds me of how UX designers talk about their job. Their job importance can be measured in X and they are always trying to make it sound important as X squared. Please front end guys, do not do this.
They are proud of what they're doing. Please, let people share their ideas and implementations. It's okay to rehash "older" concepts and present them to new audiences (who may not have been exposed to them).
If this isn't new to you, contribute to the conversation with additional examples or insight.
An oldie (but goodie) was on the front page today: http://www.thingist.com/item/4372/. There might be some valuable & relevant lessons to glean.
This reminds me of how UX designers talk about their job. Their job importance can be measured in X and they are always trying to make it sound important as X squared. Please front end guys, do not do this.