On: The McDonald's Theory of Bad Ideas

[aflinik]

If you had a better idea you should have started with it in the first place.

It should work equally well as a creativity trigger, and if nobody comes up with something different you still end up with a choice that's not so bad.

[jonb → aflinik]

Indeed. Steve Jobs apparently said "The name of the company is Apple unless you can think of something better by tomorrow." And they couldn't.