Ooookay. Riiight. So, in other words, be #1...by your own metrics. Good luck with that one the minute you have contact with the press, wish to have a PR firm put together a media package, seek outside financing, and/or a GAAP "goodwill" valuation.
Market the crap out of your brand, but do so by focusing on genuine value delivery to the customer. Highlighting genuine cost/time savings, and/or revenue generation, and/or customer growth is cake using generally accepted industry practices. If you can't do that, I seriously question the viability of your business model.
Only Sabermetricians or marketing consultancies (read billable hours) such as Nielsen, care about nano-market-segmentation rankings.
Market the crap out of your brand, but do so by focusing on genuine value delivery to the customer. Highlighting genuine cost/time savings, and/or revenue generation, and/or customer growth is cake using generally accepted industry practices. If you can't do that, I seriously question the viability of your business model.
Only Sabermetricians or marketing consultancies (read billable hours) such as Nielsen, care about nano-market-segmentation rankings.