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Yes, based on a recent patent application and whats been hinted at, they have plans of incorporating location and time into mobile search results:

http://www.redherring.com/Home/22459

Mobile ads already have higher click through rates than most traditional sites (like > 5% in some cases), so the prospect of incorporating location and time sensitive ads could be huge.



Lots of people have high hopes in location based advertising. For no reason, i think. at least not right now.

http://www.russellbeattie.com/blog/my-thoughts-on-consumer-l...




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