Quite a bit -- I've been analyzing my own data for years now.
I did some network analysis stuff like this for Twitter long before it was built into Mathematica (rant: someone at Twitter needs to make a 'graph query' API call so that it doesn't take 3 hours to get a single graph of your own network).
I would link to the relevant posts at taliesinb.net, but Posterous is down 7 days ahead of schedule.
I think it can bring out real world insights. You just have to be very cautious and not leap to conclusions because they seem to tell an interesting story. Although it is somewhat disturbing how "gendered" the wall post topic distributions are.
I did some network analysis stuff like this for Twitter long before it was built into Mathematica (rant: someone at Twitter needs to make a 'graph query' API call so that it doesn't take 3 hours to get a single graph of your own network).
I would link to the relevant posts at taliesinb.net, but Posterous is down 7 days ahead of schedule.
I think it can bring out real world insights. You just have to be very cautious and not leap to conclusions because they seem to tell an interesting story. Although it is somewhat disturbing how "gendered" the wall post topic distributions are.