* Shopping is still an in person, social experience - I only ever buy clothes online when I cannot find what I want in store (mainly for reasons of sizing and color).
* While there is definitely a market for online clothes, I do not believe it intersects much with the group of people who are willing to pay $700 for a pair of shoes (it is as much the experience of the store and the purchase as it is about the shoe) - I have paid $100-200 on a dress online, and it took me a long time to come to a decision (considerations of dealing with the hassle of sending it back, getting a new size etc. in the event it didn't fit.) Anything over that price range I would visit a store, the customer service element is valuable to me, I know I am going to leave the store with exactly what I want (and probably some extras...)
* For me outfits are nearly always a mesh of old and new, unless it's a dress then generally tights and some accessories are all that is needed. I don't think I have ever bought a complete outfit, just bits and pieces that may go together and with my other clothes.
* As others have said, a one-click buy everything would make this more attractive, having to buy each from a separate store and pay separate s/h would kill this idea for me completely.
* Another of my pain points of shopping online is delivery times. Having lived in the UK, where I can get next day delivery from certain stores (even shopping as late as 9PM) it was a culture shock when I moved to Canada to be faced with week long delivery times even if I get express delivery! My understanding is it is very similar in the states. When I buy clothes I generally want them ASAP!
Why I think you may fail:
* Shopping is still an in person, social experience - I only ever buy clothes online when I cannot find what I want in store (mainly for reasons of sizing and color).
* While there is definitely a market for online clothes, I do not believe it intersects much with the group of people who are willing to pay $700 for a pair of shoes (it is as much the experience of the store and the purchase as it is about the shoe) - I have paid $100-200 on a dress online, and it took me a long time to come to a decision (considerations of dealing with the hassle of sending it back, getting a new size etc. in the event it didn't fit.) Anything over that price range I would visit a store, the customer service element is valuable to me, I know I am going to leave the store with exactly what I want (and probably some extras...)
* For me outfits are nearly always a mesh of old and new, unless it's a dress then generally tights and some accessories are all that is needed. I don't think I have ever bought a complete outfit, just bits and pieces that may go together and with my other clothes.
* As others have said, a one-click buy everything would make this more attractive, having to buy each from a separate store and pay separate s/h would kill this idea for me completely.
* Another of my pain points of shopping online is delivery times. Having lived in the UK, where I can get next day delivery from certain stores (even shopping as late as 9PM) it was a culture shock when I moved to Canada to be faced with week long delivery times even if I get express delivery! My understanding is it is very similar in the states. When I buy clothes I generally want them ASAP!
All the best with the idea though!