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Huge pre-release hype has definitely been shown to be a reliable non-pattern for success of websites.


Yeah, interesting, that one. Wonder why. Perhaps because it costs a lot to do PR on this scale, and there are two routes to that kind of funding: to have built something that already works (Google, Facebook, Delicious), or to have high-profile founders and grand-sounding plans (Flock, Mahalo, Powerset). So a startup with lots of PR but no product must be the second type.




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