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Serious question not intended to be snarky at all, but shouldn't you be busy pivoting?

I've always been in awe of founders who can manage to find the time to write articles, blog posts, do speaking engagements, and be "thought leaders", and somehow still find the time to rapidly grow a company. To me, it seems like an either/or proposition, especially when you hear someone like PG describe what an all-consuming effort starting Viaweb was.

I guess I'm just genuinely curious what your thinking is on the value of all this blogging in the midst of a pivot, which must be an extremely busy and stressful time. It seems like every other day you've got another post at the top of HN. Does it help generate buzz for and drive visitors to Referly, or is blogging just your version of unwinding after a hectic day?

Obviously your situation is a bit unique in that your startup (or at least the first incarnation of it) was user-generated content based, so maybe it makes sense in your case.

Anyway, please don't take this the wrong way, I'm just genuinely interested in your thinking on this. Best of luck with Referly.



This probably IS the pivot. Companies like pitchbook.com make $

awe of founders who can manage to find the time to write articles, blog posts, do speaking engagements, and be "thought leaders", and somehow still find the time to rapidly grow a company

It's all marketing, which if done well, helps grow your company.


This is the person who did refer.ly right? IIRC she's said here on HN that she'll be pivoting refer.ly to a high quality content/blog site like medium.


On a similar note, it is hard to imagine folks who spend time on a video like this one being that good at their core business!

http://www.youtube.com/watch?v=okueA9dFcnc


Brett, who leads First Round's platform team, was a film major at NYU... plus I have to imagine that they could outsource most of the heavy lifting to contractors to do the editing, mixing, etc.




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