Holy motherfucking shit. This is not a game, this is something else. This is sick. This is abusive... This feels akin to exploiting a mental vulnerability that exists in a portion of the population to earn money. Its a strange situation where it is legal to do something to a human that is illegal to do to a computer.
At least when you are being advertised you actually get something out of the deal. If I convince someone to voluntarily empty their bank account and give me everything in exchange for nothing, that would make me a shitbag. Or a televangelist, I guess.