About 14 months ago, I had little knowledge of how to execute a startup. In particular, I wasn't familiar with any online marketing tactics. The following books helped me a lot in that respective, and more:
1. Positioning, 22 Immutable Laws of Marketing/Branding, Focus, Marketing Warfare
2. Purple Cow, All Marketers are Liars, Permission Marketing (I didn't like "The Big Moo", "Free prize inside" or "Small is the new Big").
3. Founters At Work
4. Wikinomics, Wisdom of Crowds, The Tipping Point (Blink! was alright). I am looking forward to reading "The Long Tail" and "The starfish and the spider"...has anyone read them yet?
6. Why We Buy
7. Hackers and Painters
8. The E-Myth revisited
9. The Art of the Start
10. On War, The Art of War by Machiavelli and Sun Tzu (not exactly for startups, but definitely useful)
Very good list. I've been compiling a list for a while now using google notebook. Its a big mess and many of the books I have yet to read but it links to a few good lists such as the ones on joelonsoftware and onstartups.
Dan, thank you for sharing that awesome list. Joel's recommended books are great; in fact, back when I was developing a micro ISV, I used to turn to Joel's website for advice. That is where I discovered Paul Graham's "Hackers and Painters". Since then, I have shifted my allegiance to a new mentor :) I think the book brought three major changes in how I think:
1. Think big: Since I was developing a micro ISV, I had never really considered scaling the business to millions of customers (aka users). "Hackers and Painters" entered my life just a few weeks before I was about to launch my product; and I realized I had to develop something that can scale. I took a leap of faith and decided to instead pursue web startups; the opportunities for growth were many times in magnitude.
2. There are others like me: Toronto, Canada is not exactly a Silicon Valley. So uptil then, I didn't know there were so many other young entrepreneurs pursuing the same goals as me. Eventhough I wasn't acquainted with other hackers, I could at least gain a sense of security that I am not alone.
3. The Art of the Start: The single most valuable lesson I learned from Paul's book was the governing dynamics of web startups. Before reading it, there was not much inspiration or reason to think big because even if I did venture into online startups, I wouldn't know what to do.
While I have read some excellent books, I can credit Paul's work for watering the first seeds.
great list. I'll take some time to go through this. To this I'd add the
- JOS software reading list [0]
- JOS management reading list [1]
There are gaps in these lists but pretty much cover the best for both programmers & business - types. But the lists needs updating as I note pg's 'Painters & Hackers' is not listed nor is Cal Hendersons 'Building Scalable Websites' [3].
Cal addresses that by arranging his book in roughly the order that you should think about things. He recommends that you think about:
1. Version control
2. Issue tracking
3. One-click deploy
4. Internationalization
5. Security
before you start building your application, then you build and release it, then (and only then) start thinking about:
6. Email
7. Web services
8. Scalability
9. Statistics & monitoring
10. APIs
This mostly squares with my experiences (both with my own startup - currently on step 3, with 4, 5 and a launch-ready app already done - and working for others). The only changes I'd make are:
1. Move statistics and monitoring up the priority list, before launch. You want that data available to drive feature implementation.
2. I'm of two minds on internationalization. I think that most apps can wait until they're popular before they need to internationalize. However, i18n is really difficult to do later, after you've already built an app. I watched LiveJournal go through the process, and it wasn't pretty. So even though you don't need it, you may want to do it upfront because it'll be much harder later.
yeah shows how much I read. Hence why i like short lists. Take the time to also listen to CH on Carson Workshops [0] & this one [1]. Also check out the O'Reilly chapter from the book [2].
[0] Carson Workshops, 'The Future of Web Apps, carsonworkshops.com/summit, Cal Henderson'
"The Long Tail" is definitely worth reading, although I sort of felt it was a topic that only deserved a long essay expanded into an entire book. Then again, I felt the same way about "The Tipping Point" - interesting idea and points, but it probably could have made just as big an impact in a book half the size.
"Hackers and Painters" had an immense impact on me a couple of years ago. Like pg, I multiplex art and hackery (I suck at painting though--sculpture, printmaking, and theatrical design are my areas), so to read a book that validated and supported that duality was to find a good bit of clarity regarding my course in life. I still go back to H&P every few months, when I get worried about such things.
Just yesterday I started reading "Founders at Work", and from what I've gotten through, it's going to be great. More on that later, if this thread last.
Most business books are fun to read, but it's really hard to say that any have been truly helpful. Most lean more to the motivational/inspirational side, instead of focusing on case studies. My suspicion is that business is probably not best learned from a book. But I'll list a few I like anyways.
Alan Sugar: The Amstrad Story
- Great story about how Sir Alan grew an empire selling stereos out of the back of a car. Instructive because his key insights revolved around understanding what the average user wanted, as opposed to the technical elite.
Softwar: An Intimate Portrait of Larry Ellison
- He started his first company at 33 after working for other high tech firms. This book is neat because Ellison adds his own comments in the footer when he disagrees with the biographer.
Founders @ Work
- Pre-ordered it. I was tempted to read it all at once, but decided to spread it out over 2 weeks. I'm glad that I did - there's a lot to digest....
Product side:
Designing Interactions
- If you want to design great user experiences, it helps to see the thought processes great designers go through to create successful products.
Bulletproof Web Design
- Well written, concise. Cederholm knows CSS.
Hardening Linux
- I've seen many guides at the bookstore. This one appealed to me because it has both breadth and depth. The chapter on configuring firewalls was alone worth the price of the book.
I had long pined to read Tufte's The Cognitive Style of PowerPoint, but couldn't convince myself to spend the money; when I arrived at university, I immediately found a copy, and greatly appreciated it (not to say I agreed with every point). I thence read Visual Display of Quantitative Information, and found it fascinating--for anyone who's ever taken an interest in typography, visualization, or the theory of communication, it's an excellent read. Even if none of that interests you, you'd still benefit from the book: it shows you how to think analytically about human factors, which is a relatively rare discipline.
Win friends is great. I managed to find an old yellowing copy at the local library shelved under economics :) For those too AD to read it you can just check out these lists of rules to follow on wikipedia:
1. Innovator's Dilemma and Innovator's Solution by Clayton Christensen
2. Built to Last and Good to Great by Jim Collins. Built to Last is more applicable for startups.
3. Mythical Man Month by Fred Brooks. Anyone who has to manage a team of programmers and hasn't read this will fail utterly, unless they've already failed before (or been on a failing team). There's a lot that's counterintuitive about software project management.
4. Peter Drucker's work. Kinda long and repetitive, but some good insights.
Marketing
1. All Marketers are Liars by Seth Godin. I like this better than Purple Cow, Guerilla Marketer's Handbook, and The Big Red Fez. Most of those have fairly obvious stuff.
(Disclaimer - I am moonlighting on my startup idea, but have these books to be a huge source of inspiration. Also, Joel's list is highly recommended. Another book, and it may seem off-topic is Titan: The Life of John D. Rockefeller, Sr. It helps to study the lives of those who have managed to pull off very successful businesses)
There's plenty of interesting books out there and many are fairly specific for the task you're trying to solve. The book that has helped me out the most is Getting Things Done by David Allen:
- blue ocean strategy (kim and mauborgne) -- these two books give you a little bit more of a framework to evaluate where your idea adds value and give you examples of how/why some successful companies have been successful
- high tech startup by nesheim -- a little dated, but lots of info
- negotiation/people books: getting to yes (fisher, ury) and getting past no (ury), influence by cialdini
(useful for more than just startups)
- maybe some management books: peopleware (demarco and lister), the art of project management (berkun), first, break all the rules (buckingham)
- founders at work (livingston) to get inspired
+1 to crossing the chasm, and the godin & gladwell books, art of the start
blogs: onstartups.com, fred wilson, brad feld, seth godin, etc., guy kawasaki
startup by jerry Kaplan. This book really gives you the insight and adrenaline involved in building an idea which was too early for its time. Emotional stuff :)
iCon: the unofficial biography of steve jobs. Tremendous into steve's character
1. Positioning, 22 Immutable Laws of Marketing/Branding, Focus, Marketing Warfare
2. Purple Cow, All Marketers are Liars, Permission Marketing (I didn't like "The Big Moo", "Free prize inside" or "Small is the new Big").
3. Founters At Work
4. Wikinomics, Wisdom of Crowds, The Tipping Point (Blink! was alright). I am looking forward to reading "The Long Tail" and "The starfish and the spider"...has anyone read them yet?
6. Why We Buy
7. Hackers and Painters
8. The E-Myth revisited
9. The Art of the Start
10. On War, The Art of War by Machiavelli and Sun Tzu (not exactly for startups, but definitely useful)
11. Crossing the Chasm