I think you misunderstand. This isn't about actions, it's about power. Google is in a bit of an unusual position because it has a shit-load of power that it, mostly, hasn't abused for its own advantage, yet. Partly because google has been "good" many people haven't been overly concerned about their power and they haven't sought to try to limit that power (in all of the typical ways power is usually limited in the business world, through regulation, through competition, etc.) But on the flip side that means that there are very few roadblocks to google deciding all of a sudden to try to convert its power into cold hard cash, regardless of how it hurts individuals. Which may be something that could happen in the near future.
