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Dangit. I really liked shopping at the new JCPenny. Every price was rounded to the nearest dollar (and usually the nearest 5 dollar) and included tax. I could walk in, try the things on I needed, hand the cashier exact change, and get out, all without needing to do stupid coupon crap. I could buy jeans and shirts and the cognitive load was really low.

I liked not having to think really hard while clothes shopping. I liked it a lot. But I suppose a target market of "people who hate clothes shopping due to the artificially high cognitive load" is a pretty slim market segment.




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