I bet the easy-to-remember and apt name helped combat the product's "lack of SEO...

bryanlanders on April 6, 2013 | parent | context | favorite | on: How Much Traffic Does a Magazine or TV Mention Sen...

I bet the easy-to-remember and apt name helped combat the product's "lack of SEO friendly links". Conversion from someone hearing of a product once in offline media, even if they're a perfect demographic fit, seems impressive.