This reads exactly like the way a high-level exec of a massive company would think - numbers focused without truly understanding the issues that people might have with the company. Unable to separate mindless complaints that should be ignored out of hand (cover choice for Madden) versus the always-on or free-to-play mechanic which represent legitimate complaints. EA is not one of the worst companies in America by a long shot. But they have very little respect for the consumer.
Today on HN I see a link to a Gamasutra article where industry people are talking about just how incredible some of the LucasArts games were (20 years ago!) and another link where one of the heads of EA is making excuses for why people hate his company. Some of his points are valid, and people can be immature and ridiculous in their reasoning (or downright horrid). But he overlooks some of the valid complaints that people have with EA. And they are valid. He's throwing out the baby with the bathwater, so to speak.
Today on HN I see a link to a Gamasutra article where industry people are talking about just how incredible some of the LucasArts games were (20 years ago!) and another link where one of the heads of EA is making excuses for why people hate his company. Some of his points are valid, and people can be immature and ridiculous in their reasoning (or downright horrid). But he overlooks some of the valid complaints that people have with EA. And they are valid. He's throwing out the baby with the bathwater, so to speak.