Looks like they're looking to make money five times off the same material. Good for them :) I'm referring to:
"Repackaging allows you to earn money multiple times on the same content. It’s a great way to grow your revenues without significant marginal cost.
Money One: A lot of our ideas originate on this blog. We post articles which generate traffic. We make money off the traffic by running Deck ads in the sidebar. We make a few thousand a month off The Deck ads.
Money Two: We bundled up the best blog posts about our software development philosophy and turned it into a PDF book called Getting Real. We sell the PDF for $19. We’ve made a few hundred thousand dollars from the PDF.
Money Three: We take the Getting Real PDF and turn it into a paperback at Lulu.com. We sell the paperback for $25 and we make a few thousand a month on royalties. The paperback is currently ranked the 4th best seller on Lulu.
Money Four: We took the content from Getting Real and produced a Getting Real conference series. We held a few conferences a year and made about $50K per conference. We’ve produced about 5 of these conferences."
Great comment, thanks for this as it really exposes the real motives for 37 Signals (which isn't a bad one btw)
I love how when 37 does this they are considered innovative or clever, but if some marketing/blog guru did the same thing they'd be run out of town for being exploitative or slimy (re packaging 'free content' for profit).
Hey I'm all for making more money but what I'm not for is a free pass for some while others get roasted for being 'marketing/affiliate promoting scum".
They are innovative and believe customers will buy content of value...still a rather new idea to some tech. participants and observers.
Also, they are completely honest and transparent in their endeavors....this very post by andreyf was taken from 37Signals post. They didn't have to tell all of us how much money they make or how they do it........I believe they are passionate about the community and exposing others to what they've done that works and not works.
I am amazed with all the negative comments. I have seen, firsthand, how often 37Signals works to contribute.
I love their idea and think many thousands will find it a benefit.
"Repackaging allows you to earn money multiple times on the same content. It’s a great way to grow your revenues without significant marginal cost.
Money One: A lot of our ideas originate on this blog. We post articles which generate traffic. We make money off the traffic by running Deck ads in the sidebar. We make a few thousand a month off The Deck ads.
Money Two: We bundled up the best blog posts about our software development philosophy and turned it into a PDF book called Getting Real. We sell the PDF for $19. We’ve made a few hundred thousand dollars from the PDF.
Money Three: We take the Getting Real PDF and turn it into a paperback at Lulu.com. We sell the paperback for $25 and we make a few thousand a month on royalties. The paperback is currently ranked the 4th best seller on Lulu.
Money Four: We took the content from Getting Real and produced a Getting Real conference series. We held a few conferences a year and made about $50K per conference. We’ve produced about 5 of these conferences."
from: http://www.37signals.com/svn/posts/1256-making-money-twice