I'm fairly convinced that it's mostly marketing and hot-air. After all Barnes and Nobles managed to get 1/2 a billion dollars out of their legal fight with Microsoft, it seems unlikely that Samsung would just roll over.
But signing a bit of paper that makes it sound like a bad idea for competitors to enter Samsung's main money-making area and get some "marketing expenses" from a rich but strategy-bereft supplier makes good business sense.
But signing a bit of paper that makes it sound like a bad idea for competitors to enter Samsung's main money-making area and get some "marketing expenses" from a rich but strategy-bereft supplier makes good business sense.