This is an interesting view to a modern B2B sw licensing business, which is not SaaS. Their Sales & Marketing expenses are about 50% of their revenues, R&D is 25% and administration is 13%. Combined sales and admin costs are 63%. In the previous years, Sales has been a tad above 65% of their revenues and combined sales and admin costs have been above 80%. Quite a drop! What did they do?
I assume that BI tools are quite hard to sell, as they require non-trivial amount of integration to existing systems, but it is interesting to compare to this other B2B companies. For example SalesForce's combined sales and administrative costs are 78% of their revenue. Tableau's competitor QlikView has combined sales and admin costs at 75% of their revenue.
I assume that BI tools are quite hard to sell, as they require non-trivial amount of integration to existing systems, but it is interesting to compare to this other B2B companies. For example SalesForce's combined sales and administrative costs are 78% of their revenue. Tableau's competitor QlikView has combined sales and admin costs at 75% of their revenue.