The model S has captured people's mindshare and has increased publicly perceived legitimacy of electric vehicles in ways that the Leaf or Volt weren't able to. Its success and continued success is important in promoting and achieving the kind of infrastructure support and economies of scale needed to take EVs to the next stage and beyond.
To that end, even though the current state of Tesla and Model S may not be picture perfect, its success is certainly more desirable than its failure, particularly given that both its Nissan and GM counterparts have basically flopped in people's minds.
Whatever the hell it is you're talking about with mindshare and flops in peoples minds, I'm pretty sure GM and Nissan have sold a lot more electric cars than Tesla.
You might need desire. What I (and millions of ordinary people) need when it comes to cars is a cost-effective solution, which means resale value, parts, cost, petrol etc. Desire comes last.
Agree - Tesla taps the passion of the die hard enthusiasts. The range and performance of the Model S is comparatively exceptional to that of the Volt and Leaf. Model S is sexy and exciting and I WANT to drive it, I don't simply concede to drive it as a best option.
To that end, even though the current state of Tesla and Model S may not be picture perfect, its success is certainly more desirable than its failure, particularly given that both its Nissan and GM counterparts have basically flopped in people's minds.