The Hollywood angle was a weak lead-in for the post, IMO, but I like the idea. Getting your friends to talk you up has some interesting potential.
That said, it will of course be gamed and manipulated and still have many of the problems of current online dating models, but that's just the nature of marketing; when there are a lot of products out there, the way to sell yours is to make it stand out, and a site that imposes a handicap just gives the cheaters an advantage.
Yeah the idea is... no worse than any other dating site I guess but the pitch here is absolutely "stop looking for love. Join our site and love will happen to you" it's just it's supposed "happen to you" because ¡friends! instead of lazy scriptwriters.
That said, it will of course be gamed and manipulated and still have many of the problems of current online dating models, but that's just the nature of marketing; when there are a lot of products out there, the way to sell yours is to make it stand out, and a site that imposes a handicap just gives the cheaters an advantage.