Kickstarter rejected my project on the basis of "home improvement". I am running my own crowdfunding platform especially after being inspired by Lockitron's story.
I hired a PR agency two weeks prior to the launch. No immediate results in that department as of late (probably takes more time before it gains traction).
The first week was very successful. Raised $4,000 in a week. Friends and families engaged in social media activities at rapid-fire rate.
There are influential bloggers making a mention of our website. I tweaked the website based on valuable feedback.
Pretty much did everything that the books told us to.
Entering the second week of the campaign, it took a nose dive... no one's pledging anymore. I'm getting comments about how my invention is "brilliant", "must have", "oh my god, why didn't I think of this before" and all that sort...
... yet no one is pledging anymore. I only have 35 days left in the campaign.
I'd love to hear your thoughts on my NeverFold website at www.neverfold.com and see if there are anything I am missing.
It's impossible to know what is NeverFold by looking at the front page without. You need to watch about one minute of a video. I guess a user must be really interested in the thing to invest this time. I think images with text quickly explaining what it actually is would be helpful. (NOTE: I just noticed you can scroll down the page!)
The concept itself is very good. I can believe it saves a lot of time.
When I thought about actually buying it I noticed it would take a lot of space. And clothing would be publicly visible. Not for small apartements.
Am I correct this site was created for crowd funding this one product? I would trust more a site that specializes in it (external authority).