Women make up 48% of the game buyers demographic according to the Wikipedia article: http://en.wikipedia.org/wiki/Women_and_video_games#Female_ga... (note that there aren't any sources cited there, so to be taken with a grain of salt). The solution to the women / video games is quite simple from there. Women should stop buying video games that don't portray women in a good way / reinforce stereotypes / try to typecast characters.
Video game companies are capitalist companies by nature, they understand the concept of offer and demand.
Video game companies are capitalist companies by nature, they understand the concept of offer and demand.