In my opinion, this is HUGE for IFTTT. I think this may attract more "non-tech" users for their user base, if they can leverage the marketing right for the addition. I've been using SIRI for a lot of my sport scores (since it was added), but I could see this come in handy for text messages updates, or just a summary email after the game. I'm really happy to see them adding this channel to their already huge list of channels!
