Would you risk $31,000 for milliseconds of application response time?

[lmacvittie]

http://devcentral.f5.com/weblogs/macvittie/archive/2009/03/30/would-you-risk-31000-for-milliseconds-of-application-response-time.aspx

[sho]

Your thesis is at odds with the experiences of others. For example, Marissa Mayer from Google once noted that a 500ms delay in search results directly resulted in a 20% drop in traffic. And Amazon's A/B testing indicated that even a slowdown of 100ms resulted in a measurable drop in sales.

Speed definitely matters.