On: How we created a Twitter viral: the ePenis story

There's that too. If I were a social researcher rather than a biology/computer science researcher, I think I would be banging down the door of Twitter headquarters for unfettered access to their raw data.

In some respects, Twitter has become the human social genome project.

There's not a whole lot of "private" data that Twitter keeps locked up. Their API and search are very good, with few exceptions.

Have you seen this project of mine? http://twistori.com

Or the PepsiCo Zeitgeist, which I designed & developed with my husband for the SXSW conference. The conf's over now so the experience isn't the same, but videos of it in action are here:

http://www.youtube.com/user/pepsicozeitgeist

I had actually sen the pepsicozeitgeist bit...very cool! It reminded me a bit of http://www.wefeelfine.org/