> The Dropbox analogy has been proven to be an effective one-sentence way of giving people an idea of what Instabridge is about...
In what way has this been proven to be effective? I'm interested in both the methodology and understanding how investigating this in the Nordics might not persist elsewhere with the same results. Perhaps your experimental group has a different understanding of Dropbox than others? The comments so far seem to indicate general agreement that
Since Dropbox has no connection to syncing, sharing, and revoking WiFi credentials/access, you have created a very different product from what "Dropbox for WiFi" connotes.
Off the top of my head, you could probably get better mileage from a descriptor such as "Bump for Passwords", or even "WiFi Password Sync-n-Shareinator". Anything that accurately conveys an immediate expectation of an app that syncs, shares, and revokes WiFi access among mobile devices.
Beyond this, the app implementation, design, and workflows look awfully damn nice. Now I'd love to have this functionality available for my phone, tablet, laptops, PS3, Xbox, TV, and Blu-Ray player. Keep up the good work!
I think first of all, Dropbox is a service that many normal users relate to. We had A LOT of test users in our office that tested different iterations of the app. They connected Dropbox with something that "just worked" and was synced across all of their devices. But maybe we had a bad sample of users, I think with the feedback here we'll have to rethink how position this.
Ah, okay. Now that's a different angle than the 'X for Y' device usually follows. I imagine you guys were shooting for the fewest words possible in deciding to go with the 'X for Y' approach as you did here. However, "X for Y" is a stylistic device that employs an analogy, and when the analogy is not based on the form or function of a thing, it gets easily confused.
Think of other products that use the 'X for Y' device--for example, a service that markets itself as 'Facebook for Sex'. The nearly automatic connection potential users are going to make is that this service is going to have certain obvious and well-known features of Facebook--like connecting with other users, building up a list of 'friends', etc. Now, if that service was, instead, a news feed of stories about sexual subjects, I think the users would be rightly confused by the analogy not being correct. Here, they'd have been better suited using the 'Facebook-like news feed for sexual content', or something more apt. The same could be said if the service was 'Google for Philosophy'--someone is going to automatically expect a philosophy search engine, not a pair of wearable eyeglasses that help you connect your everyday experiences to greater philosophical questions.
Perhaps you'd be better served with something along the lines of "Dropbox ease-of-use for WiFi passwords", or "Dropbox-style management of WiFi passwords". Here you're able to invoke the actual Dropbox feature your sample pool was connecting to that is not communicated clearly with the original wording.
Also, the only reason I think it's worth your attention is that you're actually having to explain the analogy multiple times to commenters here beside me. That's as strong an indication you can get that the analogy isn't working. You shouldn't ever have to explain what your marketing message means to your potential users.
Again, I think it's a great-looking product. Very well designed and executed, and the interaction simplicity is the real killer here (as you're obviously trying to communicate).
In what way has this been proven to be effective? I'm interested in both the methodology and understanding how investigating this in the Nordics might not persist elsewhere with the same results. Perhaps your experimental group has a different understanding of Dropbox than others? The comments so far seem to indicate general agreement that
Since Dropbox has no connection to syncing, sharing, and revoking WiFi credentials/access, you have created a very different product from what "Dropbox for WiFi" connotes.
Off the top of my head, you could probably get better mileage from a descriptor such as "Bump for Passwords", or even "WiFi Password Sync-n-Shareinator". Anything that accurately conveys an immediate expectation of an app that syncs, shares, and revokes WiFi access among mobile devices.
Beyond this, the app implementation, design, and workflows look awfully damn nice. Now I'd love to have this functionality available for my phone, tablet, laptops, PS3, Xbox, TV, and Blu-Ray player. Keep up the good work!