Interesting observations -- esp the one about Google being an active participant and influencing the direction in which the Web is headed by interacting with other players like the SEOs. This is very similar to George Soros' notion of reflexivity. A brief intro may be found in the 1st few pages of this book:
Me too, it sounds intriguing. But if it happens to be an extension of first order predicate logic which includes states, then I think it could be another barrier to progress. Note what a mess the CYC group have made of trying to model human concepts http://www.cyc.com/ with heavy reliance on first order predicate logic.
http://tinyurl.com/3828qf