Well, there are a number of areas for potential improvement. I know that the absolute number of tickets sold isn't really going to change, and the price isn't something a startup could fix. I was more thinking about qualities like server load, customer fairness, etc. Google Play went down when the Nexus 4 launched, gave incorrect information to customers, spat out ridiculous errors, etc. And it seems there is no end to the complaints about the lack of notification or timing for very qualified and excited people to purchase tickets to I/O. A method of holding tickets until the purchaser demonstration of value, for example. Or something. I don't know.
