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News Corp, and old media in general, is the kiss of death for internet companies. News took IGN from $600m to $100m, and MySpace from $580m to $35m. Think about that if your exit strategy involves one of those companies. By all means take their money, but do it knowing they'll kill your company.


On the other hand, News Corp kept GameSpy.com alive as a distinct editorial brand for 7 years, when it was easy to fold it into IGN.com.


Old media does a little better I think. My wife's company owns a few small newspapers up north and they do surprisingly well.


It is all about knowing your target demographic. I'm doubting your wife's company targets young adult males interested in video games and technology.


You are right, I meant the big media conglomerates, not necessarily old media.


Old media in general is a slow, sloppy kiss of death.




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