On: World's Dumbest Rebrand?

[hackerboos]

Another dumbest rebrand that comes to mind is Moneybookers rebranding to Skrill.

[anandkulkarni → hackerboos]

Except that Skrill is 4x faster to say, is far shorter to type in, and is slang for "money".

[notahacker → anandkulkarni]

I must say I've never met anyone that uses "skrill" as slang for money, and if I did I probably wouldn't trust them to look after it. Similarly, Moolah is 4x faster to say and type than Bank of America but I don't see the rebrand happening any time soon.

[czr80 → notahacker]

Honestly, I would pay money to see BoA rebrand to Moolah.com