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But they're reported to have ~$1 million in debt right now (plus perhaps that much or more cash still in the bank). And it's possible they had another $1 million or more in debt around the time of the financing, in vendor AP or bridge loans, which the financing paid-down. And there are other expenses beyond employee overhead in growing an ecommerce brand.

They were apparently burning cash too fast but a simple ($4.7M / 28 people / 0.5 year) isn't going to give a fair estimate ("paying $300K/year") of what they were burning it on.



Sure. My point was just that the head count alone probably can't account for the apparent burn rate. There must have been something else going on.




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