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It's an online retail company - what do you need 28 people on the staff for? Hosting and administration is outsourced, as is warehousing - that leaves a front office guy, a back office guy, a finance guy, a web guy and someone who writes the truly awful copy that you get to read on Ecomom.


And a buyer, and a customer service person, and accounts receivable, plus ad ops -- not to mention sales and biz dev folks.




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